Pure Heroine- We Found Lorde In A Hopeless Place

I read a really great article today on Lorde’s rise to fame. I agree, she’s a breathe of fresh air in a world filled with smoggy pop songs about love, loss, and everything in between. Written by Nick Messitte over at Forbes, it’s a really on point article about much needed change. Read it below and just wait, we will be saying this about Logan P. McCoy soon.

Let’s be honest with ourselves: ever since Dubstep began firebombing all of our car commercials, pop music hasn’t evolved all that much. A focus on technical wizardry over song-craft has left mainstream records clutching to a few inalienable hallmarks: thumping kick drums on every downbeat, an unvarying Dollar Menu of chord progressions (click here or here to see what I mean), high-pitched caterwauls covering such unique topics as falling in love (“We Found Love”), partying super hard (“Dynamite”), declaring independence (“Roar”) and, most perversely, does no really mean no anyway? (“Blurred lines”)

Lorde with dogBut for nine weeks, audiences have rebelled against the norm, declaring their affinity for Lorde’s “Royals”, the softest and sparsest song to go multi-platinum since Adele’s “Someone Like You.” Even the lyrics feel like a rebellion, with their confrontational message of “we don’t care, we aren’t caught up in your love affair.”

If the point of this blog is to ask the big why and the big what of music business questions—“why is this song moving units?” and “what does it say about the state of the industry?”—then we’ve got an interesting specimen on our hands, as a lot seems different about Pure Heroine, the debut offering from this seventeen year old popstar.

Much of it differs on an artistic level: starker rhythmic placement lends our ears a much needed break. The music is elliptical, not predictable; something about the harmonic content of Pure Heroine feels indie rather than pop—the chordal movements of “Tennis Court” are more reminiscent of The Postal Service’s “The District Sleeps Alone Tonight” than the incessant nursery rhymes of, say, “Diamonds”.

Click HERE to read the rest article.

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